Photo: Cata Portin

Roleff Kråkström is the managing director of Moomin Characters Ltd, founding partner of Rights & Brands Agency and Chairman of the board and board member in several other companies. Roleff Kråkström together with Sophia Jansson is heading the Moomin operations and licensing strategy. Moomin Characters Ltd owns the rights and licenses original artwork of the Moomins, a family of white and roundish trolls with large snouts created by Tove Jansson (1914-2001), the Swedish-speaking Finn illustrator, writer and artist. All characters from Moominvalley are trademark registered worldwide.